Why Should You Hire Someone Else to Write About Your Business?
A Fresh Perspective
You know everything about your products, services and your target audience, but does this mean that you are the best person to write your own marketing or website copy?
When you know your products, services and industry so well, you can become insular and close your mind to more innovative ways of promoting your business. After a while, you could become creatively challenged and may benefit from bringing in a writer with a fresh perspective. A copywriter doesn't have to be an expert in your field. In fact, the advantage of this is that they are able to put themselves in the position of a potential customer, who may also have limited knowledge of your business.
A writer without knowledge of your industry may offer the advantage of viewing your products and services from a buyer's perspective and will ask questions and raise issues that you may not have previously considered. An experienced writer will be competent at research and will grasp new concepts quickly, which compares to taking on a new full-time employee who has to learn about your business.
Alternatively, some companies may wish to bring in a freelance writer who has experience in a particular field and could assist in areas where the business could benefit from specialist help.
Most business owners simply do not have time to write their own copy. For professionals, such as lawyers, who may charge clients in excess of £100 an hour, every hour they spend formulating their own copy is an hour less in billable time. Professional copywriters may also take less time writing more effective copy.
The Importance of Good Writing
Every week my post box is full of advertising literature promoting a company's latest products or services. Much of it could be improved dramatically and may make the difference between someone heading for the wastepaper bin or picking up the telephone.
Similarly, I receive countless letters from current service providers that clearly haven't been checked for spelling or grammatical errors and are speckled with ambiguities. Is it any wonder that miscommunication arises? If someone is unable to pay attention to the most basic of details, what sort of image does this convey to a customer?
I frequently visit websites, even those of prestigious corporations, which have enormous scope for improvement. In fact, a poor website can be more damaging to a company's image than having no website at all.
A professional writer will not only concentrate on the basics of spelling and grammar, but will also have knowledge of psychology, marketing, SEO, PR and even design and layout, which will be employed to maximise the potential of your literature and website content.
What Are The Other Advantages of Using a Freelance Writer?
You only have to pay a freelance writer for the work that they do. You aren't committed to paying a full-time salary, often for thumb-twiddling time, nor do you have to provide a freelancer with holiday pay, sick pay, a pension or other company benefits. When work is spasmodic, many companies will hire a freelancer as a more cost-effective alternative to using a temp agency to whom they also have to pay a fee. Temporary agency workers may also not have the same expertise as a professional freelancer.
If you sometimes struggle to meet crucial deadlines because key members of your staff are on holiday or sick leave, a freelancer can help to lighten the load and assist you in meeting important project deadlines.